For the team, in addition to winning honors for the team, the star also needs to bring economic value to the team. Because even if the club’s economic development does not follow any rules, it is still a profitable business.
As the deadline for Messi‘s contract looms, so does the spotlight on him.
According to the club, Messi‘s arrival has not only had a huge impact on the club’s economy and sponsors, but has also made them the number one French business on Instagram. Although some people will not believe it, but comparing the data before and after Messi joined PSG, it can be found that Messi has brought huge wealth to Paris Saint-Germain.
📰💰According to El Economista, the signing of Messi has generated an extra £612 million for the club – which really is an insane amount of money.
— Messimerizer (@Messimerizer) September 23, 2022
🔸Messi makes up 60% of PSG’s shirt sales this season out of 1 Million. 🔸Messi signed a 2-yr deal worth around £60 million. pic.twitter.com/xYGe4qodpU
According to El Economista, translated by The Mirror, the signing of Messi has generated an extra £612 million for the club. What’s more, Messi’s transfer secured up to 10 new sponsors, with the sponsorship fees increasing from around 3 m to 8 m euros.
Lionel Messi is feeling back to himself 🌟 pic.twitter.com/6kMV4zbtzn
— GOAL (@goal) September 24, 2022
Demand has grown between 30 per cent and 40 per cent…
Besides, Paris Saint-Germain have sold around 1 million shirts so far this season, with 60% of them bearing the word “Messi 30” on the back. Marc Armstrong, PSG’s business director, explained the club “can’t satisfy all the demand for Messi shirts”.
Lionel Messi won his first Champions League with Barcelona in 2006 when he was wearing the number 30 shirt and the final was at the Stade de France. Now 16 years later, he's wearing the number 30 shirt with PSG and the Champions League final is at the Stade de France. pic.twitter.com/MG3ADQ89S6
— Roy Nemer (@RoyNemer) February 26, 2022